n August 2025, two of Europe’s most forward-thinking beverage brands — UNDONE Adult Non-Alcoholic Spirits and Thomas Henry Premium Mixers — officially arrived in the United States. They come in as sister companies, aligned in flavor, quality, and a shared belief that zero-proof drinks deserve the same craft, structure, and attention as alcohol-based cocktails.

Their launch brings new energy to the rapidly growing non-alcoholic category, introducing American drinkers to elevated NA spirits, premium mixers, alcohol-free bubbles, and ready-to-drink options built for modern cocktail culture.

At Fathom35, we’re supporting their national rollout with PR and media outreach in hopes to share what makes these brands stand out.

UNDONE: A New Generation of Non-Alcoholic Spirits

BUY NOW: https://itsundone.com/

UNDONE delivers the depth, structure, and complexity that drinkers expect from classic spirits — just without the alcohol. Their collection includes non-alcoholic aperitifs, vermouth alternatives, bitter orange formulations, botanical spirits, and mixers designed to hold up in stirred and shaken cocktails.

UNDONE’s line also includes non-alcoholic bubbles and zero-proof RTDs, giving consumers an easy, elevated way to enjoy adult drinks without compromise. These bottles and cans aren’t sweet, watery, or “mocktails.” They’re built for people who want a proper cocktail experience, minus the alcohol.

Ideal for bars, NA menus, bottle shops, sober-curious customers, home bars, sober curious, and home mixology.

Thomas Henry: Premium Mixers That Elevate Everything They Touch

BUY NOW: https://itsundone.com/collections/mixers

Thomas Henry has long been a favorite of European bartenders, known for clean, balanced mixers that let cocktails shine. Their U.S. debut brings their full portfolio stateside, including:

• Cherry Blossom
• Mystic Mango
• Pink Grapefruit
• Spicy Ginger Beer
• Soda and tonic for highball-ready mixers

These pair naturally with UNDONE’s lineup, creating cocktails and zero-proof builds that taste intentional, layered, and modern. Thomas Henry also plays beautifully in low-ABV formats, classic highballs, and simple home cocktails.

With the demand for quality mixers rising — especially during holiday entertaining and the national home-bartending boom — their arrival is well-timed.

Why These Launches Matter in the U.S. Beverage Landscape

UNDONE and Thomas Henry offer something the American adult non-alcoholic category has been missing: adult-minded flavor, bar-ready structure (read: ease of pour), and products developed specifically for modern drinkers.

Across the country, interest is climbing in:

• new non-alcoholic spirits
• new NA bubbles
• new zero-proof RTDs
• non-alcoholic Negroni options
• premium tonic water and mixers
• NA cocktails with real complexity
• better options for home entertaining
• non-alcoholic gifting for the holidays

These two brands directly answer that demand.

Together, they give bartenders more creative range, offer retailers guaranteed shelf pull, and provide consumers with better choices during holidays, celebrations, and everyday drinking moments.

How Fathom35 Supports the Launch

We’re leading national press outreach, helping national media, trade, influencers, and consumers discover these brands and understand the story behind them.

Expect cocktail ideas, seasonal menus, gift-worthy kits, press coverage, and upcoming collaborations as UNDONE and Thomas Henry expand their footprint across the country.